{"id":8,"date":"2025-07-10T15:19:57","date_gmt":"2025-07-10T13:19:57","guid":{"rendered":"https:\/\/alexis.dev-wbk.com\/?page_id=8"},"modified":"2025-07-14T11:23:35","modified_gmt":"2025-07-14T09:23:35","slug":"accueil","status":"publish","type":"page","link":"https:\/\/alexis.dev-wbk.com\/","title":{"rendered":"Accueil"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bb20px\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#f4f7fc\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb5%\u00a0\u00bb bottom_padding=\u00a0\u00bb5%\u00a0\u00bb constrain_group_2=\u00a0\u00bbyes\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0″ overlay_strength=\u00a0\u00bb0.8″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb parallax_bg_speed=\u00a0\u00bbfast\u00a0\u00bb video_mute=\u00a0\u00bbtrue\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ font_color=\u00a0\u00bb#0a0a0a\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb advanced_gradient_angle=\u00a0\u00bb0″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb gradient_type=\u00a0\u00bbdefault\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbDR. MOSTAFA EL JAI\u00a0\u00bb font_container=\u00a0\u00bbtag:h5|text_align:center|color:%23cc302b\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb][split_line_heading animation_type=\u00a0\u00bbline-reveal-by-space\u00a0\u00bb font_style=\u00a0\u00bbh3″ text_color=\u00a0\u00bb#263b5e\u00a0\u00bb line_reveal_by_space_text_effect=\u00a0\u00bbdefault\u00a0\u00bb content_alignment=\u00a0\u00bbcenter\u00a0\u00bb mobile_content_alignment=\u00a0\u00bbinherit\u00a0\u00bb link_target=\u00a0\u00bb_self\u00a0\u00bb text_content=\u00a0\u00bbBANQUE-ENTREPRISE :<\/p>\n

Les d\u00e9terminants pour une relation de confiance\u00a0\u00bb]\n

Let’s Change How We<\/h2>\n

Manage Business<\/h2>\n[\/split_line_heading][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in-from-bottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb delay=\u00a0\u00bb300″][image_with_animation image_url=\u00a0\u00bb24″ image_size=\u00a0\u00bbfull\u00a0\u00bb animation_type=\u00a0\u00bbentrance\u00a0\u00bb animation=\u00a0\u00bbFade In\u00a0\u00bb hover_animation=\u00a0\u00bbnone\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb border_radius=\u00a0\u00bbnone\u00a0\u00bb box_shadow=\u00a0\u00bbnone\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bbcustom\u00a0\u00bb max_width_custom=\u00a0\u00bb200px\u00a0\u00bb][vc_column_text]\n

Ce livre offre une exploration d\u00e9taill\u00e9e du mouvement de d\u00e9sinterm\u00e9diation financi\u00e8re au Maroc, initi\u00e9 \u00e0 la fin des ann\u00e9es 1980 et examine son impact sur la relation entre les banques et les entreprises. Malgr\u00e9 un d\u00e9but modeste, ce mouvement a progressivement gagn\u00e9 en importance, influen\u00e7ant significativement la dynamique entre ces deux acteurs cl\u00e9s du secteur financier marocain.<\/span><\/p>\n

L\u2019ouvrage met en lumi\u00e8re la complexit\u00e9 de la relation banque \u2013 entreprise au Maroc, soulignant qu\u2019elle reste incontournable dans le paysage financier. Une observation r\u00e9currente r\u00e9v\u00e8le l\u2019existence d\u2019une perception n\u00e9gative tant du c\u00f4t\u00e9 des banques que des entreprises. Toutefois, l\u2019auteur souligne \u00e9galement que cette relation peut s\u2019av\u00e9rer avantageuse dans un contexte de partenariat bien d\u00e9fini, offrant ainsi une perspective \u00e9quilibr\u00e9e sur cette dynamique complexe.<\/span><\/p>\n

Un des aspects cruciaux explor\u00e9s dans le livre est la gestion de la relation entre les banques et les entreprises. Cette question rev\u00eat une importance particuli\u00e8re des deux c\u00f4t\u00e9s, les acteurs des deux camps se confrontant \u00e0 des d\u00e9fis et des opportunit\u00e9s uniques. Pour analyser cette dynamique complexe, l\u2019ouvrage adopte une approche \u00e0 deux volets, mettant en avant l\u2019approche contractuelle et l\u2019approche relationnelle.<\/span><\/p>\n

L\u2019approche contractuelle est examin\u00e9e en d\u00e9tail, analysant les termes et les conditions des accords formels entre les banques et les entreprises. L\u2019auteur d\u00e9cortique les m\u00e9canismes juridiques et financiers qui r\u00e9gissent cette relation, mettant en \u00e9vidence les implications et les r\u00e9sultats observ\u00e9s de ces contrats.<\/span><\/p>\n

L\u2019approche relationnelle est \u00e9galement scrut\u00e9e avec une attention particuli\u00e8re. L\u2019accent est mis sur la nature des liens \u00e9motionnels et sociaux entre les banques et les entreprises, ainsi que sur l\u2019impact de ces relations sur la performance globale des deux parties. L\u2019ouvrage examine les facteurs qui contribuent \u00e0 la cr\u00e9ation et au maintien de relations durables et mutuellement b\u00e9n\u00e9fiques.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb30″ text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb 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Le Dr. Mostafa El Jai est un professeur universitaire \u00e0 l\u2019Universit\u00e9 Hassan II de Casablanca, poss\u00e9dant une exp\u00e9rience av\u00e9r\u00e9e dans le secteur financier en tant qu\u2019ancien directeur de plusieurs banques marocaines. Sa carri\u00e8re acad\u00e9mique est marqu\u00e9e par un engagement dans l\u2019enseignement sup\u00e9rieur, tandis que ses ant\u00e9c\u00e9dents professionnels comprennent des responsabilit\u00e9s de gestion au sein d\u2019institutions bancaires. En tant qu\u2019auteur, il a contribu\u00e9 \u00e0 la litt\u00e9rature scientifique en r\u00e9digeant plusieurs articles sur des sujets li\u00e9s au domaine bancaire.<\/span><\/p>\n[\/vc_column_text][nectar_btn size=\u00a0\u00bblarge\u00a0\u00bb button_style=\u00a0\u00bbsee-through\u00a0\u00bb button_color_2=\u00a0\u00bbExtra-Color-1″ color_override=\u00a0\u00bb#46d81e\u00a0\u00bb icon_family=\u00a0\u00bbfontawesome\u00a0\u00bb text=\u00a0\u00bbContactez-moi sur Whatsapp\u00a0\u00bb icon_fontawesome=\u00a0\u00bbfa fa-whatsapp\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/wa.me\/212644665700?text=Bonjour%2C%20je%20souhaite%20commander%20le%20livre%20de%20Mostafa%20El%20Jai.%20Merci\u00a0\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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